“Charge what you’re worth.”
Sounds empowering, doesn’t it?

But let’s pause. If you’ve ever felt sick to your stomach when saying your price—or guilty because you lowered it, or ashamed because you raised it—you’ve bumped right into the problem. This phrase isn’t empowerment. It’s a trap.

It tie...

You are not “just” anything.
You are the visionary. The strategist. The frequency holder.
And yet… so many of us build entire businesses without ever sitting in the CEO seat we secretly know belongs to us.

Let’s be honest.
It’s safer to say, “I’m a coach.”
It’s safer to focus on our sessions, our clien...

I hit seven figures—and still didn’t feel successful.

There was money.

Recognition.
Clients.
Trophies.

From the outside, I was the woman who “made it.”

But inside?

I was depleted.
Disconnected.
And deeply confused about why I still felt like something was missing.

What I didn’t realize then wa...