
If You Still Call Yourself “Just a Coach,” You’re Leading From the Wrong Seat
Jul 07, 2025
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You are not “just” anything.
You are the visionary. The strategist. The frequency holder.
And yet… so many of us build entire businesses without ever sitting in the CEO seat we secretly know belongs to us.
Let’s be honest.
It’s safer to say, “I’m a coach.”
It’s safer to focus on our sessions, our clien...