The Lie of the Hustle: How I Built a 7-Figure Business and Still Felt Empty

I hit seven figures—and still didn’t feel successful.

There was money.

Recognition.
Clients.
Trophies.

From the outside, I was the woman who “made it.”

But inside?

I was depleted.
Disconnected.
And deeply confused about why I still felt like something was missing.

What I didn’t realize then was this:

Hustle had taken me far…
But it had also taken me off track.

Success Without Satisfaction

I was the first woman in Canada to own a Curves franchise.
Eventually, I owned eight.
We had thousands of members.
The numbers were impressive.
So was the pressure.

I was working 60+ hours a week, managing staff, marketing locations, and trying to maintain a marriage and raise a family.

I had built a business that demanded everything from me—because I believed that was what success required.

I didn’t question the hustle.
I worshipped it.

Until my body—and my life—said no more.

The Cultural Programming of Hustle

There’s a lie most entrepreneurs are still living under:

“If you just work hard enough, you’ll be fulfilled.”

We’re taught to equate movement with meaning.
Busy with impact.
Output with value.

But hustle doesn’t guarantee happiness.

What it does is fill the space where our unresolved beliefs live:

• That we have to prove we’re enough.
  
• That stillness means failure.
  
• That rest is a luxury we earn after success.
  

I wasn’t chasing growth—I was avoiding silence.
Because I was afraid of what I might hear if I stopped moving.

When I Stopped, I Felt Everything

When I finally slowed down, the truth became undeniable.

I had built a wildly “successful” business…
But it didn’t reflect who I really was.

It reflected my coping mechanisms.

I wasn’t expanding—I was overcompensating.

And the cost of that?
It showed up in my body.
My marriage.
My voice.
My joy.

I realized I didn’t want to run anymore.
I wanted to rebuild—from truth, not performance.

The Shift from Hustle to Harmony

Leaving hustle isn’t just about working less.

It’s about working from a different frequency.

It’s choosing alignment over adrenaline.
Fulfillment over force.
Clarity over chaos.

Now I build businesses that match my energy—not override it.
I scale with space, not sacrifice.
I lead without losing myself.

I don’t need to hustle to prove my worth.
My presence is enough.

A Question to Ask Yourself

If you're being honest…

Are you building from alignment—or proving from hustle?

Are you working to express your vision…
Or working to escape your fear?

There’s nothing wrong with ambition.
But hustle born from scarcity will always leave you empty.

A Practice for Deconstructing Hustle

This week, try this:

Notice where your business feels heavy.
Where your body tightens.
Where you push instead of flow.

Ask:
What am I trying to prove here?
And who am I trying to prove it to?

You don’t need to abandon your goals.
You just need to realign your path to get there.

You Deserve Success That Feels Like Peace

Your business doesn’t need to be built on your coping patterns.

It can be built on your values.
Your frequency.
Your truth.

You don’t have to choose between success and satisfaction.

You can scale without sacrifice.
You can grow without grind.
You can rise without losing yourself.

Ready to build a business that aligns with your energy—not your old conditioning?
CONTACT ME for a free Prosperity Frequency Reading  and let’s recalibrate your next chapter together.