Strategic Marketing

Do You Need A Fractionalized Chief Marketing Officer?

3 Key Indicators You Need a CMO and how we can assist.

1. Growth Stagnation: 

• Revenue Plateau: If your revenue growth has stagnated despite consistent marketing efforts, it might indicate the need for strategic leadership.
• Market Share: Struggling to increase or maintain your market share is another sign.

2. Lack Of Strategic Direction:

• Disjointed Marketing Efforts: If your marketing campaigns are inconsistent or lack a cohesive strategy, a CMO can align efforts towards a unified goal.
• Brand Identity: Difficulty in defining or communicating your brand identity effectively.

3. Scaling Challenges: 

• Expansion Goals: If you're planning to enter new markets or launch new products, a CMO can guide strategic entry and positioning.
• Customer Acquisition: Challenges in scaling customer acquisition efforts effectively and efficiently.

There are 4 Pillars in a strategic marketing plan: 

Pillar One: Networking

Pillar Two: Advertising

Pillar Three: Public Relations

Pillar Four: Promotions

Your 'content' that you create will fit under one of those pillars. 

Some of the other factors to consider are your mission, your vision, your purpose, your Brand Identity, your goals, your target audience and your ideal client to name a few.

Book your call to find out if  hiring us to be your Fractionalized Chief Marketing Officer is a good fit for you or if all you need is some education and guidance on how to be your own Chief Marketing Officer. We have an assessment that we will fill out together to see what is the best fit for you.